Fresh Avenue Welcomes Brian Rooney to their Team

Looking ahead to their third year of business, Fresh Avenue welcomes the newest addition to their team, Brian Rooney. He will be the director of supply chain and operations. Brian’s career began during school in a grocery store produce department. It wasn’t long until...
The Invisible Dance of the Salinas Valley

The Invisible Dance of the Salinas Valley

It is the first nine feet above the ground that hosts a flurry of energy. Sun, wind, moisture, and the photosynthesis of vegetation are emitting and receiving energy transfers constantly. It is in those nine feet where humans and animals reside, but it is also in that...
The Families that Follow the Lettuce

The Families that Follow the Lettuce

When I was a kid, I had a bulletin board above my desk with all the mementos that were important to an 11 year old. I distinctly remember two postcards from my dad that he sent to me when he was away for months before our family moved to another state. I never liked...