Branding Guide

Fresh Avenue’s brand colors have a priority to their use. Starting with a white background and black text. Larger text headings will be in this dark green such as H1 and H2. The light grey is for text boxes or other neutral elements, form borders, or dividers. This keeps the light, modern feel providing a subtle division when necessary to organize data. The lime green is your first accent color and is used for cover pages in marketing materials, other header and footers, borders, so that the dark green of the logo complements. The orange is the secondary accent color and should be used sparingly. It can be used in smaller text headings such as H3 and H4, buttons, icons, and call-out boxes where you want to grab attention.

Tagline

Grow, Consolidate, and Deliver with Fresh Avenue

Short Message

Fresh Avenue is a team of supply chain specialists that focus on produce sourcing and refrigerated logistics services like consolidation and delivered programs. What makes us different is our strategic focus on direct supply and a network of independent warehouses in major growing areas that are our hubs for consolidation and produce distribution.

Long Message

Fresh Avenue is a team of supply chain specialists that focus on produce sourcing and refrigerated logistics services like consolidation and delivered programs. What makes us different is our strategic focus on direct supply and a network of independent warehouses in major growing areas that are our hubs for consolidation and produce distribution.

The Fresh Avenue Advantage

The grow, consolidate, and deliver model brings efficiency, quality, and savings to foodservice, retail, and restaurant chains– trusted with the produce sourcing and freight needs of our customers. All this is backed by our in-market support and responsive operations team.

Grow

We are grower shippers with our label, Green Light. This is features commodity, retail, and specialty produce grown on the West Coast.

Consolidate

Produce consolidation allows you to get more variety in each load and has less stops meaning produce is on the road faster and fresher.

Deliver

We manage delivery programs with a responsive and reliable team with established lanes from major growing regions to major markets.

Social Media Bio

Our team is made up of produce experts with decades of experience in the industry including, sales, marketing, operations, accounting, purchasing, food safety, foodservice, supply chain, and logistics. This collective knowledge allows us to know first hand what does and doesn’t work for produce buyers and as a result we have built our business around meeting those specific needs.