by Fresh Avenue | Nov 1, 2024 | Consolidation, Fresh Avenue Blog, In-Market Support, Logistics
Twice a year Western growers go through a moving of their facilities, operation, and team hundreds of miles away so that they can be in growing regions that support the temperature and environmental needs of many of our produce items. As you can imagine, this is a...
by Fresh Avenue | Nov 1, 2024 | Fresh Avenue Blog, In-Market Support, Our Produce, Produce Sourcing
What is Produce Transition? Twice a year, Western produce growers throughout the industry pack up and move equipment, people, and operations 600 miles to be in growing regions where conditions are ideal for the fresh produce that we all enjoy. Certain items need...
by Fresh Avenue | Oct 23, 2024 | Fresh Avenue Blog, In-Market Support, Logistics, Our Produce, Produce Sourcing
What makes one produce provider different than the other? The marketing materials may tell a story on how one is better than the rest, but if you think about it, there is not a lot of differentiation in the product itself- the same soil, air, sun, and water is used on...
by Fresh Avenue | Oct 22, 2024 | Consolidation, Fresh Avenue Blog, Logistics
In the world of supply chain and logistics, you may be familiar with the idea of consolidation, bringing together many items together in a combined truckload. There are many benefits from this idea, maximizing truckload space that at times can be costly and hard-to...
by Fresh Avenue | Oct 22, 2024 | Delivered Programs, Fresh Avenue Blog, Logistics
A key question when forming a go-to-market strategy is, should I generalize or specialize? In one case, generalization offers a wide selection of product and services which means a larger market that results in a larger quantity of buying customers—it’s a more for...
by Fresh Avenue | Oct 22, 2024 | Fresh Avenue Blog, In-Market Support, Our Produce, Produce Sourcing
Have you ever thought of the individual components that make up produce and how it all mixes together? We all learned in elementary school that sun, water, air are the biological ingredients for plant growth. Growers takes these basics season after season to produce...
