In-Market Support
The Fresh Avenue Way of Customer Suport
Fresh Avenue knows that customer service is best when there is someone in your corner-or region, that truly knows the market dynamics. Additionally, this representation allows a greater level of follow up with in-store visits or meetings. We believe the best support is in-person and not isolated to someone behind a desk.
- Customer Focused with Responsive & Reliable Communications
- Store Visits, Business Reviews, Reporting
- Continual Assessment / Customization of Programs
- Full or A-la-Carte Services
What makes Fresh Avenue different is our team streamlines the customer experience through product quality, cost savings, adding value, and delivering our signature excellence!
More about Fresh Avenue’s In-Market Support
Building Your Restaurant’s Brand with Kindness
This article was originally published at Modern Restaurant Management in February of 2019.You’ve got it all going—an exciting concept with a menu that has your special touches on a well-loved classic. Or maybe your restaurant is pushing some new and different flavors...
Restaurant Innovation that Goes Beyond Menu Items
This article was originally published at Modern Restaurant Management in October of 2019.We hear frequently how innovation is a mainstay for business survival and growth. Innovation helps restaurants stay competitive and those involved in operations and sourcing need...
What is Fresh Avenue’s In-Market Support?
You’ve probably heard the phrase, in-market support if you’ve spent any time around our team. This is probably the first and primary guiding principal behind what we’ve been doing for the past 9 years. But this is not at all a new concept, but described the one thing...
The Cost Advantage of the Right Purchasing Partnerships
Everyone in the food industry is feeling the pinch of the economy with reduced consumer patronage in restaurants and even a reduction of produce consumption in the winter months. This makes business tight causing a hard look at any extra costs. One of those costs is...
We Believe in Produce
We believe in the health and wellness fresh produce brings, that we need more of it in our lives, more access to it, and that our work in accomplishing this is important!Christmas is a time of year where we reflect on the things that are important to us… family,...
Finding Stability through Produce
Restaurants are now re-imagining their supply chain with the pinch we have all been feeling with inflation and the economy. This is where our team can step in and provide some of the insider strategies with produce sourcing to help your business flex with the economy...
FAQ
About Fresh Avenue & In-Market Support
Who is Fresh Avenue?
Fresh Avenue optimizes the fresh supply chain for our customers through customized sourcing, growing, product development, commercial cooling, warehousing, freight solutions, and in-market support. With decades of experience in agriculture, sourcing, selling, operations, and logistics, we bring innovative and transparent solutions to customers at every link of the supply chain.
Who does Fresh Avenue serve?
- Foodservice Distributors and Broadliners
- National and Regional Restaurant Chains
- Retail Produce and Deli Department
- Growers, Shippers, Processors
- Logistics Companies looking to expedite and streamline routes
- Anyone looking to optimize their fresh supply chain
What is Fresh Avenue known for?
Fresh Avenue Partners is known for responsive and reliable service and our signature in-market support. Our primary focus is knowing the needs of the market and solving them with optimized and innovative solutions with a focus on creating value to our customers through:
- Our branded commodity line of products: Green Light Fresh
- Produce sourcing plans
- Value add produce and deli salads
- Menu Innovation and fresh food product development
- Refrigerated freight solutions, from truckloads to pallet shipments
- Source based consolidation and order aggregation
- In-Market Support and service after the sale throughout the entire fresh supply chain
What is In-Market Support?
Fresh Avenue knows that customer service is best when there is someone in your corner-or region, that truly knows the market dynamics. Additionally, this representation allows a greater level of follow up with in-store visits or meetings. We believe the best support is in-person and not isolated to someone behind a desk.
How does Fresh Avenue support customers?
Our team understands that we can provide the best value when we understand customer need- both the obvious and hidden, and build customized solutions. This holistic approach supports our customers by:
- Addressing hidden layers of waste in transportation, inventory, overproduction, and shortages
- Solution discovery specific to customer need
- Offering a full-service or à la carte services
- Working with customer requirements
How does Fresh Avenue handle logistics?
Fresh Avenue offers comprehensive logistics services, including delivered programs, consolidation, less-than-load (LTL), and managed logistics. Each service can be fully customized, ensuring efficient and reliable delivery of fresh produce backed by support from a responsive and trustworthy team. We are equipped to handle contracted set routes or spot rates on less-than-truckload or truckload perishable shipments.
How does Fresh Avenue ensure product quality?
Fresh Avenue ensures product quality by consistently having key personnel present in the fields and warehouse. Our in-person presence in the field and coolers monitor quality allow us to ensure compliance with regulations and evaluate and implement the latest advances in pre-harvest and post-harvest technology.
Learn more about each areas of our business
Fresh Produce
Growing & Sourcing
Consolidation
Produce & Refrigerated Freight
Delivered Programs
Fully Managed Logistics
Stay Connected
The Fresh Focus is a monthly newsletter from the Fresh Avenue team that gives insights into the fresh produce supply chain from some of the freshest voices in the industry!
Fresh Avenue Partners
Services
Fresh Produce
Produce Sourcing
Logistics
Consolidation
Delivered Programs
In-Market Support